CLICK HERE FOR THE FULL RECAP VIDEO
The very first challenge of sports brands
5 cities, 5 brands, 150 participants
sMiles challenge participants
1. TEASING & APPLICATION
Consumers were asked to apply for their favourite brand in their city via social media by telling us why they want to be equipped by the respective brand.
User Generated Content
The application was promoted not only on the KELLER channels, but also via media
2. MEET THE TEAMS
After the announcement of the winners, we visited the Munich teams together with the respective brand and organized a pre BRAND CITY CLASH by KELLER training session that was covered on social media and guide.
Many application videos reached us on social media
With the sent out of the race packages we created a positive social media buzz
Two weeks before the event series start, not only the participants, but also the whole digital community was invited to support their favourite brand in our KELLER sMiles App.
Total Challenge participants
increase in weekly
By finishing the 5k day challenges, users could collect points for their brand and ensure a point boost for all brand teams
Finally, the chosen teams tackled the challenge in Würzburg, Dresden, Münster, Freiburg and Munich.
THE FIVE LEVELS
USER GENERATED CONTENT
''The BRAND CITY CLASH by KELLER created positive emotions, brand love and left a lasting impression on the