The very first challenge of sports brands

5 cities, 5 brands, 150 participants

9Mio

Total

reach

330

Applications

Increase in
Engagement rate

500

Mentions

10K

sMiles challenge participants

+118%

TIMELINE

1. TEASING & APPLICATION

Consumers were asked to apply for their favourite brand in their city via social media by telling us why they want to be equipped by the respective brand.

330

Applications

4.6M

total Reach

+

User Generated Content

The application was promoted not only on the KELLER channels, but also via media

GUIDE

SOCIAL MEDIA

newsletter

EXTERNAL MEDIA

onsite

 

INFLUENCER

More than 10 influencers promoted the format and called upon registration

440K

TOTAL FOLLOWERS

1.5M

total
Reach

2. MEET THE TEAMS

After the announcement of the winners, we visited the Munich teams together with the respective brand and organized a pre BRAND CITY CLASH by KELLER training session that was covered on social media and guide.

Many application videos reached us on social media

5x

meet the
team events

2.3M

Reach

+118%

Increase in
Engagement rate

SOCIAL MEDIA

GUIDE

NEWSLETTER

With the sent out of the race packages we created a positive social media buzz

3.SMILES

Two weeks before the event series start, not only the participants, but also the whole digital community was invited to support their favourite brand in our KELLER sMiles App.

2

challenges
per brand

10K

Total Challenge participants

+18%

increase in weekly
app sessions

SOCIAL MEDIA

NEWSLETTER

sMiles

By finishing the 5k day challenges, users could collect points for their brand and ensure a point boost for all brand teams

4.EVENT

Finally, the chosen teams tackled the challenge in Würzburg, Dresden, Münster, Freiburg and Munich.

 

150

PARTICIPANTS

>500

MENTIONS

2Mio

REACH

THE FIVE LEVELS

RECAP VIDEO

onsite

SOCIAL MEDIA

GUIDE

USER GENERATED CONTENT

''The BRAND CITY CLASH by KELLER created positive emotions, brand love and left a lasting impression on the
sports community''

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